HI-CHEW Dessert Mix Pop-up Truck

HI-CHEW, the immensely fruity, intensely chewy candy – in celebration of the new HI-CHEW Dessert Mix, a reimagining of iconic American dessert flavors, HI-CHEW is bringing the HI-CHEW Dessert Mix Truck to Brooklyn and Manhattan for one-day-only.

Inspired by HI-CHEW Dessert Mix’s summertime flavors – Strawberry Ice Cream, Key Lime Pie, and Candy Apple – the HI-CHEW Dessert Mix Truck promises visitors a unique nostalgia-filled interactive experience, with a vibrant interior filled with dessert and candy-inspired decor that will surely add some fun to weekend plans.

Don’t miss out on this one-of-a-kind summer celebration with HI-CHEW! Whether you’re a longtime brand fan or new to the candy, the HI-CHEW Dessert Mix Truck is the perfect way to start your summer with a smile.

Additional highlights of the pop-up include:

• After completing a one-of-a-kind “What’s Your Dessert Personality?” quiz to uncover their HI-CHEW Dessert Mix Flavor match, guests will have the opportunity to order from the HI-CHEW Dessert Mix menu and receive a custom and reusable flavor-inspired package filled with a delightful assortment of the latest mix’s innovative flavors
• Consumers will be able to choose a pop-up exclusive HI-CHEW Dessert Mix flavor-inspired enamel pin to commemorate their visit
• A fun and whimsical photo area for brand fans to capture their candy-filled memories with Dessert-themed props and a vibrant neon sign

Schedule:

11am-3pm: Brooklyn (Williamsburg at North 7th Street and Wythe Avenue)
4-7pm: Manhattan (Soho at Mercer and Prince)