Featured Events
*DISCOUNT* LUMINISCENCE Immersive Light & Music Experience
October 2, 2026 - November 15, 2026
- This event has passed.
IBM US Open Fan Experience in Madison Square Park

💌 Want MORE events sent directly to you? SIGN UP HERE for our FREE weekly newsletter featuring NYC pop-ups, guides, exclusive giveaways, and discounts!
IBM, the official AI and Cloud sponsor of the US Open, is bringing the excitement of the US Open back to the heart of New York City. The free, four-day fan experience will transform Madison Square Park into a central hub for the US Open, offering AI-powered tennis activations, an immersive live viewing experience, official US Open merchandise, and more throughout Championship Weekend.
Highlights:
- IBM Serve Speed: A tennis serve simulator that lets attendees see how their serve speed and accuracy stacks up against the pros.
- Calling the Shots: IBM’s AI-enabled ping pong tables that allows attendees to test their skills and serves up an AI-powered recap of the match
- AI Photobooth: Attendees can snap an AI photo that puts them right inside iconic US Open and NYC personas.
Thursday, September 10th, 11am-9pm
11am – Activations open to public
7pm – Women’s Singles Semifinals coverage begins
Friday, September 11th, 9am-9pm
9am – Activations open to public
3pm – Men’s Singles Semifinals coverage begins
Saturday, September 12th, 11am-8pm
11am– Activations open to public
4pm – Women’s Singles Final coverage begins
Sunday, September 13th, 11am-7pm
11am – Activations open to public
2pm– Men’s Singles Final coverage begins
Open to the Public
Related Events
FOLLOW US on Instagram for More


