ILIA Beauty ‘Art of the Eye’ Pop-up

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ILIA Beauty is inviting consumers to experience its award-winning eye essentials through an interactive Art of the Eye pop-up, featuring free makeup appointments, exclusive giveaways, and immersive brand experiences.

Highlights:

• Free “Art of the Eye” makeup appointments – Try ILIA’s best-selling Limitless Lash Mascara in black and the new brown shade “Before Dawn” + Eye Stylus Shadow Sticks (3-5 min sessions).
• Immersive Gallery – A self-guided walkthrough featuring ILIA’s ingredient story, product innovation, and video projections bringing Limitless Lash Mascara to life.
• Exclusive Merch & Rewards – Free tote bags, chocolate mousse treats, and a custom eye sketch inspired by ILIA’s artistry-driven products.
• Giveaways & Prizes – The first 50 attendees each day receive a free Limitless Lash Mascara, plus a chance to win $1,000 to iliabeauty.com!
• Surprise & Delight Drops – Special giveaways at 10 AM, 12 PM, and 4 PM daily, featuring free mascaras, Eye Stylus Shadow Sticks, and more!

Hours: 10am – 5pm, daily

Open to the Public