August 18, 2025 - November 16, 2025
September 1, 2025 - November 30, 2025
September 25, 2025 - November 30, 2025
Since 2019, @shop has featured over 1,000 unique small businesses and the amazing products they make. To celebrate its 3rd birthday and hitting 1 million followers, come discover some of @shop’s greatest hits for spring and summer on Instagram and in-person at Instagram’s first pop-up boutique in New York City. Score home, beauty, and lifestyle finds mostly from minority-owned small businesses, including products exclusive to this @shop pop-up!
Visit our @shop pop-up boutique for two days in New York City, where we’ll have cult-favorite products from select small businesses. This curated set of signature products — most from minority-owned businesses — will also be available directly on the Instagram Shop tab in Editors’ picks.
Schedule:
Friday, May 20th @ 11am – 7pm
Saturday, May 21st @ 10am – 6pm
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