Nurilounge K-Beauty Boost Pop-up

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This year, Seoul Beauty Metro – our signature K-Beauty Boost experience – is bigger than ever. Jointly presented by Nurilounge‘s K-Beauty Boost NYC and KCCNY’s “It’s Time for K-Culture” initiative. Explore Seoul’s most iconic beauty trends and cultural highlights – all curated to connect creators, brands, and global audiences.

 

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From Friday, August 23, the doors open to the public for a full day of discovery, giveaways, and immersive activations. As part of our It’s Time for K-Culture celebration, guests will embark on a mini Seoul journey across three dynamic floors of the Korean Cultural Center, exploring signature highlights of K-beauty and K-culture inspired by Seoul’s most iconic districts.

From premium skincare and exclusive merchandise to authentic snacks and custom charm-making, every stop on the Seoul Beauty Metro offers a new way to experience Korea’s most coveted beauty and wellness brands, cultural moments, and trendsetting innovations – no passport required.

What to Expect?
💄 Complimentary beauty products from top K-beauty brands
🧋 Delicious Korean food + beverages
🧸 Custom keychain-making station
🎟️ Raffle to win two round-trip tickets to Seoul, Korea
🎁 Exclusive giveaways

Brands: Apothe, Belif, byAVA, Centellian24, Clio, Dr. Ceuracle, From the Skin, Hanskin, Laka, Leps, Orien, Pure’am, Resaltz

Hours:
August 23, 2025 (Saturday) | 10am – 8pm *Closed on Sunday
August 25–26, 2025 (Mon-Tue) | 2 – 7pm

RSVP Below!