La Roche-Posay ‘Melanoma Monday’ Pop-up

Join La Roche-Posay in its mission against skin cancer through its biggest Melanoma Monday yet!

In partnership with Schweiger Dermatology Group, La Roche-Posay will launch a pop-up activation. La Roche-Posay is hosting a FREE event to promote the importance of sun safety on May 1st (Melanoma Monday). The event will offer the public complimentary skin cancer screenings by dermatologists via 30 tented skin checks, Visia Skin Analysis, full-size sunscreen samples, goodies (such as sun hats and beach totes). Reserve a spot below! Walk-ins are allowed if all slots are booked.

La Roche-Posay plans to conduct over a thousand free skin checks, and hand out full-size sunscreen samples, hats, beach totes, and other goodies, all to educate the public about sun safety and skin cancer prevention. The brand is hoping to break the Guinness World Record for the most skin cancer screenings in one day. For every skin cancer check conducted, La Roche-Posay will donate $5 to the American Cancer Society.