La Roche-Posay SOS (Save Our Skin) Day

In partnership with The Dermatology Specialists, La Roche-Posay will be launching a pop-up activation offering free skin checks to the public for their annual SOS (Save Our Skin) Day. This event encourages life-saving behavioral change and allows individuals who may not have access to a dermatologist the opportunity for skin check. For over a decade, the brand has been raising awareness on UV dangers and promoting sun safety to prevent skin cancer through their Save Our Skin Campaign, and this is the 14th annual SOS Day.

Attendees will be educated on the importance of sun safety, receive sunscreen samples and exciting gift bags, and contribute to the initiative of skin cancer prevention.