Lavazza Luigi Arcade Pop-up

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Lavazza is bringing a playful IRL moment to NYC with a one-of-a-kind, fan-favorite robot Luigi-themed pop-up truck—perfect for coffee lovers and fans of fun, interactive experiences.

Highlights:

• Play a claw machine inside a fully branded Lavazza truck to win exclusive Luigi merchandise, coffee samples, and other prizes.
• Sample Lavazza coffee and discover the Pleasure Makes Us Human campaign firsthand.
• Snap, share, and experience a social-media-ready arcade-style moment with fun visuals and Luigi surprises throughout.

Schedule:
Stop 1: October 25th 10am-1pm | Near Bedford Avenue & North 11th Street, Williamsburg
Stop 2: October 25th 2-5pm | 1st Near Broadway & East 18th Street, Manhattan

Open to the Public