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Lotus Cars: ‘Studio Emeya’ Immersive Experience
September 9 @ 10:00 am - 6:00 pm
Iconic global performance brand Lotus is celebrating the world premiere of Emeya – the most advanced fully electric hyper Grand Tourer (GT) in the world – with a powerful immersive experience in New York City.
Studio Emeya will transport visitors on a journey through 75 years of heritage, technology, and performance, exploring the cutting-edge innovations that define the new generation of Lotus vehicles.
Open to the public in the heart of Chelsea, Manhattan, the experience spans four floors of a New York City parking structure and provides sports car enthusiasts with an exclusive insight into the making of Emeya via a multi-sensory journey designed in collaboration with British set designer David Curtis-Ring.
At Studio Emeya, you can expect the following:
• A glimpse at the brand’s impressive lineage and heritage in motorsport with classic cars on display. See the Lotus Mk6, Lotus 72, and Lotus Turbo Esprit, set against a backdrop of never-before-seen footage from its vaults.
• A sneak preview into Emeya’s creative conception, deconstructing the design process with a series of installations that celebrate the key processes, components, and materials of the vehicle’s automotive excellence.
• An immersive 360-degree theatre showcasing exhilarating multi-angle driving footage, amplified by cutting-edge KEF sound systems.
• First-look at Emeya within an artful installation designed in partnership with David Curtis-Ring.
**Entries are limited to 20-person slots, so please be prompt for your arrival.
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