Lotus Cars: ‘Studio Emeya’ Immersive Experience

Iconic global performance brand Lotus is celebrating the world premiere of Emeya – the most advanced fully electric hyper Grand Tourer (GT) in the world – with a powerful immersive experience in New York City.

Studio Emeya will transport visitors on a journey through 75 years of heritage, technology, and performance, exploring the cutting-edge innovations that define the new generation of Lotus vehicles.

Open to the public in the heart of Chelsea, Manhattan, the experience spans four floors of a New York City parking structure and provides sports car enthusiasts with an exclusive insight into the making of Emeya via a multi-sensory journey designed in collaboration with British set designer David Curtis-Ring.

At Studio Emeya, you can expect the following:

• A glimpse at the brand’s impressive lineage and heritage in motorsport with classic cars on display. See the Lotus Mk6, Lotus 72, and Lotus Turbo Esprit, set against a backdrop of never-before-seen footage from its vaults.

• A sneak preview into Emeya’s creative conception, deconstructing the design process with a series of installations that celebrate the key processes, components, and materials of the vehicle’s automotive excellence.

• An immersive 360-degree theatre showcasing exhilarating multi-angle driving footage, amplified by cutting-edge KEF sound systems.

• First-look at Emeya within an artful installation designed in partnership with David Curtis-Ring.

**Entries are limited to 20-person slots, so please be prompt for your arrival.

RSVP Below!