Macy’s Flower Show 2025

💌 Looking for more?  SIGN UP HERE  for our FREE weekly newsletter featuring more NYC events, guides, exclusive giveaways, and discounts!

The 2025 Macy’s Flower Show, starring YSL BEAUTY, returns to Macy’s iconic New York City Herald Square flagship, inviting guests to experience Surrealist Gardens and mesmerizing floral displays. In addition to partnerships with Bouqs Co., Holland America Line, and LEGO.

Leading up to Mother’s Day and celebrating 50 years, Macy’s Flower Show will expand to three full weeks, offering customers a holistic experience through a limited-edition Flower Show collection, immersive events, and exclusive deals through the first-ever Macy’s Bouquet of Deals. Macy’s Flower Show will transport guests into a dreamlike world of spring renewal.

 

View this post on Instagram

 

A post shared by NYC Plugged 🔌 (@nycplugged)

Upcoming events

YSL BEAUTY ART OF FLOWERS
April 27th – May 18th, Store Hours | 35th Street Mezzanine
Join us to experience YSL BEAUTY ART OF FLOWERS. Guests will be gifted an exclusive lily bouquet with a full-sized fragrance purchase while supplies last. Only at Macy’s Flower Show.

YSL BEAUTY: MEET THE ARTIST
May 3rd and 10th, 11am-6pm | 35th Street Mezzanine
Join national makeup artist J. Brandon Correa to discover YSL Beauty’s most powerful icons & receive a personalized spring makeup look. Guests will enjoy exclusive gifts & couture bottle personalization with a full-sized fragrance purchase while supplies last.

Try the Honey Flower Strawberro Cup
Apr. 27-May 18, Store Hours | 35th Street Mezzanine
Inspired by Macy’s Flower Show—taste the magic of honey, whipped cream, and strawberries, drizzled with luxury feuilletine flakes. Available for a limited time.

Build-a-Bloom: a LEGO build event
April 27th, 11am-2pm AND May 3rd & 4th, May 10th & 11th, May 17th 12pm-4pm | 34th Street Mezzanine
RSVP required
Green thumb not required. Visit the LEGO® Botanicals experience to unleash your creativity through a hands-on build event. Event participants will have the opportunity to build & take home their very own LEGO® flower. This unique experience enables flower enthusiasts & LEGO® fans alike to explore floral design through the innovative LEGO® Botanicals Collection. While supplies last. Actual flower build may vary.

The Bouqs Co. Bouquet Giveaway
May 3rd, Store Hours | 34th Street Mezzanine, Macy’s Show Flower Shop
Receive a bouquet from The Bouqs Co.—the official fresh floral provider of the Macy’s Flower Show—with your purchase of $50 or more from our exclusive Flower Show collection. While supplies list.

KARL LAGERFELD PARIS Flower Bouquet Bar
May 3 & 4th, May 9th & 10th, 1-5pm | KARL LAGERFELD PARIS Handbag Shop
Celebrate Mother’s Day with KARL LAGERFELD PARIS & build your own flower bouquet with any qualifying purchase. Spend $200 or more on KARL LAGERFELD PARIS styles in store to receive a complimentary floral bouquet. Pick your favorite stems & enjoy fresh flowers to take home. While supplies last.

More details via link below!