Madison Avenue Watch Week 2024

Madison Avenue welcomes watch collectors, connoisseurs, and the curious to see the newest exceptional timepieces and participate in educational sessions, watchmaking workshops, and dynamic discussions around the most important topics in the watch world today.

The 10th Annual Madison Avenue Watch Week is presented by Women’s Wear Daily and is organized by the Madison Avenue Business Improvement District, its leading watch brands & boutiques, and for the first time, by the Fondation de la Haute Horlogerie (FHH).

Participating Businesses
A. LANGE & SOHNE
Wednesday, May 1st
We invite you into the world of fine watchmaking at A. Lange & Söhne by welcoming you to their flagship boutique on Madison Avenue on May 1st. Register Here!

During your visit, you will have the opportunity to learn about the history of the brand while experiencing the craftsmanship of A. Lange & Söhne timepieces through a live demonstration on one of their in-house movements. We’ll also provide you with the opportunity to exchange thoughts with one of their own watchmakers from Glashütte, Germany.

APPLE
Curate your own Today at Apple Watch session. Learn ways to personalize and utilize for your business.

BREITLING
Tuesday, April 30th 5-7pm
Join us for the official pre-party of Madison Avenue Watch Week. Be part of the excitement and enjoy Breitling’s 140th anniversary festivities, while exploring their latest collections and exclusive, historical timepieces on display. Cocktails and lite bites will be served. By invitation only. For consideration, email breitling@battalionpr.com.

Please visit the Breitling Boutique during Madison Avenue Watch Week as we celebrate the 140th anniversary of Breitling. Enjoy exclusive access to a special vintage collection of watches that highlight Breitling’s innovation since 1884.

BUCCELLATI
Tuesday, April 30th, 6-8pm
Celebrate the beginning of Madison Avenue Watch Week and discover Buccellati’s timeless and elegant watch creations at their Madison Avenue Boutique while enjoying light bites and refreshments.

Wednesday, May 1st to Saturday, May 4th, 10am-6pm
Visit them at their Madison Avenue Boutique to immerse yourself in their watch creations and learn more about their history. Buccellati will share its extraordinary timepiece history and present for the first time a special showing of men’s and women’s jeweled and classic watches flown in for the occasion.

ELEMENT IN TIME NYC
Tuesday, April 30th, 6-8pm
Prosecco, Rosé Port Wine and Bites. Let’s Meet and Greet and preview what’s coming. Request an invitation by contacting  event@elementintime.com.

Wednesday, May 1st-Saturday, May 4th, 11am-5pm
Displaying their vast collection of vintage and modern timepieces from assorted Swiss manufacturers. Displaying a private collection of Clocks and Watches belonging to a former UN Diplomat who has been hunting them worldwide over the course of 50 years. He will be present for Q&As from 2 to 5pm. To attend, book your appointment here.

Thursday, May 2nd, 5-7pm
At the Davide Cenci boutique, 1041 Madison Avenue (79-80 Streets)
Fashion brand Davide Cenci will host an “Off The Cuff” fashion showing moderated by Michael Macko pairing men’s fashion with a curated collection of neo-vintage and modern watches presented by Element iN Time NYC. This event takes place at the Davide Cenci boutique at 1041 Madison Avenue, between East 79 & East 80 Streets.

IWC SCHAFFHAUSEN
Tuesday, April 30th, 6-8pm – Opening Cocktail (Open to public)
Discover the newest IWC New York Flagship at 645 Madison Avenue, which opens in time for the 10th Annual Madison Avenue Watch Week. Celebrate their new boutique while discovering their Portugieser novelties on display as they debut in the US. Join them for a glass of champagne and cheer at IWC’s new address on the iconic Madison Avenue.

Wednesday, May 1st, 6-7pm – Panel Discussion
Panel Discussion: How a Watch Stays Eternally Relevant – Join them along with a distinguished panel of guests, for an exploration of the IWC Portugieser, how it has remained an icon for 85 years and is gaining new fame with the launch of the Eternal Calendar. *Space is very limited. Register Here.

Thursday, May 2nd to Saturday, May 4th – Discover IWC (Reservation required through link below)
Join them for a private, small group product presentation of their newest timepieces just unveiled at Watches and Wonders Geneva. An IWC specialist will explain the features of each model and guests will be given hands-on access to the new collection while discovering IWC’s newly opened Flagship Boutique. Sessions are 30 minutes and limited to a maximum of 6 guests each. Register Here! 
Thursday, May 2nd, 5 pm – 6 pm.
Friday, May 3rd, 5 pm – 6 pm.
Saturday, May 4th, 11 am – 12 pm.
Saturday, May 4th, 3 pm – 4 pm.

JAEGER-LECOULTRE
Tuesday, April 30th, 6-8pm – Opening Cocktail (open to public)
Join them at the Jaeger-LeCoultre Flagship Boutique for an evening cocktail celebrating the commencement of the 10th Annual Madison Avenue Watch Week. The Flagship Boutique will be open exceptionally until 8pm. No RSVP needed.

Wednesday, May 1st, 1 -2:30pm – Watchmaking Masterclass (reservation required through link below, cost of $120 USD per participant) Watchmaking Masterclass: Led by an expert watchmaker, participants will actively practice skills of traditional watchmaking. You will have the opportunity to bring a timepiece to life by assembling a mechanical movement. From the plate to the dials and hands. Register Here!

Wednesday, May 1st, 4 -5:30pm – Reverso Discovery Workshop (reservation required through link below, cost of $120 USD per participant) Reverso Discovery Workshop: Hosted by a master watchmaker, explore the origins of Reverso and the ingenious swiveling mechanism of its case through assembling one with an expert.Register Here!

Friday, May 3rd, 1 -2:30pm – Watchmaking Masterclass (reservation required through link below, cost of $120 USD per participant) Watchmaking Masterclass: Led by an expert watchmaker, participants will actively practice skills of traditional watchmaking. You will have the opportunity to bring a timepiece to life by assembling a mechanical movement. From the plate to the dials and hands. Register Here!

Friday, May 3rd, 4 -5:30pm – Reverso Discovery Workshop (reservation required through link below, cost of $120 USD per participant) Reverso Discovery Workshop: Hosted by a master watchmaker, explore the origins of Reverso and the ingenious swiveling mechanism of its case through assembling one with an expert. Register Here!

Saturday, May 4th, 1 -2:30pm – Watchmaking Masterclass (reservation required through link below, cost of $120 USD per participant) Watchmaking Masterclass: Led by an expert watchmaker, participants will actively practice skills of traditional watchmaking. You will have the opportunity to bring a timepiece to life by assembling a mechanical movement. From the plate to the dials and hands. Register Here!

Saturday, May 4th, 4 -5:30pm – Reverso Discovery Workshop (reservation required through link below, cost of $120 USD per participant) Reverso Discovery Workshop: Hosted by a master watchmaker, explore the origins of Reverso and the ingenious swiveling mechanism of its case through assembling one with an expert. Register Here!

MONTBLANC
Tuesday, April 30th, 6-8pm
Celebrate the beginning of Madison Avenue Watch Week and discover some of the 2024 Watch Novelties. Reservation is highly recommended! Email christian.saccal@montblanc.com to schedule your one-on-one presentation.

PANERAI
Tuesday, April 30th, 6-8pm
Prosecco & Lite Bites
Space is limited; request an invitation at info.us@panerai.com

Throughout Madison Avenue Watch Week, Panerai invites you to tour its new Madison Avenue boutique, trace its historic timepiece evolution from 1860 to today on its heritage wall, and view the newest and iconic watches, including The New York Edition – available exclusively in New York.

RALPH LAUREN
Ralph Lauren will have a specially curated timepiece collection for Madison Avenue Watch Week.

THE 1916 COMPANY | WATCHBOX
Join them at The 1916 Company on Tuesday, April 30th, from 6 to 8pm for an evening of cocktails celebrating the 10th Annual Madison Avenue Watch Week. No RSVP needed.

Wednesday, May 1st – Saturday, May 4th, 11am-6pm daily
GENERATIONS: A Timeline of F.P. Journe | Open House
The 1916 Company Invites you to join them in New York as we celebrate the pivotal collections of F.P Journe and showcase The 1916 Journe Gallery: A perpetual collection of F.P. Journe’s timepieces. Discover milestone collections and generations of innovation as the exhibition lands in New York.
Register Here!

Wednesday, May 1st, 5-6pm
Collecting Conversations: The art, science, and collectability of F.P. Journe
Ingenious technical solutions, encyclopedic scholarship, intangible intrigue, market value, and a shared obsession with these mechanical works of art. Join The 1916 Company’s Jack Forster, George Mayer, and Tim Mosso for an open dialogue on why, after two and a half decades, F.P. Journe is more exciting to collectors and connoisseurs than ever before. Register Here!

Thursday, May 2nd, 6-9pm
Cocktail Celebration: Inauguration of The 1916 Journe Gallery [by invitation]
Join them to celebrate The 1916 Journe Gallery, a landmark collection of F.P. Journe timepieces, now at home in New York City. Enjoy cocktails, hors d’oeuvres, and collection viewing.
Email RSVP@the1916company.com for availability.

Friday, May 3rd, 3-4pm
A Horological Balancing Act: Tradition vs. Innovation
Deeply rooted in the principles of 18th-century watchmaking, De Bethune perpetuates the innovative spirit of the great classical watchmakers of the Age of Enlightenment. The brand’s 2024 novelties are indicative of this philosophy, highly technical with a powerful contemporary aesthetic. Join them for an interactive analysis of the DB Kind of Grande Complication and the DB28xs Purple Rain with Tim Mosso, George Mayer, and independent watchmaking enthusiast Christopher Daaboul, as we explore how these pieces speak to the history and the future of De Bethune. Register Here!

Friday, May 3rd – Saturday, May 4th, 11am-6pm daily
De Bethune 2024 Novelties | Open House
Experience the world of De Bethune and the Manufacture’s 2024 Collections. Unveiled in Geneva during Watches & Wonders, we invite you to discover De Bethune’s latest novelties, the DB Kind of Grande Complication and DB28xs Purple Rain during Madison Avenue Watch Week. Register Here!

WRIST AFICIONADO
Tuesday, April 30th, 6-8pm
Opening Cocktails
Wrist Aficionado invites you to experience your dream collection of rare timepieces from Patek Philippe, Audemars Piguet, Richard Mille, and Rolex at their boutique on 62nd and Madison. Speak with one of their concierges for a watch-owning experience that you would gladly recommend to your family and friends. Obtaining the unobtainable has never been so easy. Space is limited; request an invitation at cara@wristaficionado.com

VACHERON CONSTANTIN
Wednesday, May 1st, 12-5pm
Watchmaker Tours
Experience an exclusive one-hour tour of the boutique with their Watchmaker and General Manager. Enjoy light bites. Register Here!

Tuesday, April 30th to Saturday, May 4th
Vacheron Constantin invites you to celebrate Madison Avenue Watch Week. Stop in to experience a curated journey through of their digital archives, meet a Vacheron Constantin expert watchmaker, and explore their diverse and iconic collection of timepieces. No RSVP required.

Madison Avenue Watch Week Panel & Madison Avenue Watch Week Walk
Past, Present & Future – Watches and Wonders Geneva Decoded

Timing: Thursday, May 2nd at 9am
Location: The 1916 Company – 595 Madison Avenue, Fourth Floor

Industry experts discuss Geneva’s most exciting launches, explore how iconic vintage watches of the past are inspiring today’s designs, and share their insight on what the future holds for connoisseurs and collectors. Followed by The Madison Avenue Watch Week Walk – Stroll Madison Avenue with the experts, visiting the world’s leading watch brand boutiques and seeing the novelties first-hand.

Panelists:
Alex Badia – WWD, Fashion Director (moderator)
Cameron Barr – Craft & Tailored, Founder
Frank Everett – Sotheby’s, Vice Chairman, Jewelry Americas
Malaika Crawford – Hodinkee, Style Editor
Pascal Ravessoud – FHH, Vice President
Tim Mosso – The 1916 Company, Watch Specialist

Space is limited. Register Here!