Maybelline Pop-up Ice Cream Truck

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Maybelline New York is bringing a sweet and stylish surprise to the streets of NYC with a branded pop-up ice cream truck!

The Maybelline Ice Cream Truck will be serving up free ice cream alongside fan-favorite and newly launched Maybelline products (like the Super Stay Matte Ink, Sunkisser Blush, Lifter Gloss, Great Lash Big Mascara, Lifter Glaze, Grippy Primer, and Super Stay Teddy Tint) —a recipe for a total photo-op moment.

Plus, there’s an exciting countdown teasing a major announcement. Passersby can scan a QR code to visit the campaign landing page and learn more.

Schedule:

• Saturday, September 20th: Brooklyn Flea, Dumbo at 10am – 5pm
  Pearl Street and Water Street
• Sunday, September 21st: Washington Square Park at 10am – 4pm
  Washington Square North and 5th Avenue

Open to the Public