Michelob Ultra Pitchside Club

💌 SIGN UP HERE  for our weekly newsletter featuring more events, guides, exclusive giveaways, and discounts!

Welcome to the newest soccer social club in town — where you don’t pay to get in, you play to get in. Check out Michelob Ultra‘s superior FIFA Club World Cup 2025 viewing experience, get exclusive merch, and more. All while enjoying the superior light beer.

FEATURING: 

Play to Get In

At the Pitchside Club, their bouncers are goalkeepers. All you have to do is score against them to get in. And on opening day, Memo Ochoa, Mexican international keeper and legend, will be in goal, serving as their featured bouncer.

Superior Viewing

Grab a seat on their bleachers and watch FIFA Club World Cup 2025 matches at their superior viewing experience.

Tuesday, July 8th
FIFA Club World Cup 2025 Semi Finals

Wednesday, July 9th
FIFA Club World Cup 2025 Semi Finals

Sunday, July 13th
FIFA Club World Cup 2025 Final

Men in Blazers Live

Watch Men in Blazers go live from their broadcast booth.

You v. The Goat

Go head-to-head with Messi in their virtual G-O-A-T game. Like H-O-R-S-E but for soccer.

FIFA Museum Legacy Tunnel

Step into soccer history at their FIFA Museum legacy tunnel, featuring ULTRA-rare memorabilia.

EVENTS:

Tuesday, July 8th
3 PM
SEMI-FINAL
Semi-final match with MEN IN BLAZERS live commentary.

5 PM
MEN IN BLAZERS
Live post-match show.

Wednesday, July 9th
3 PM
SEMI-FINAL
Semi-final match with MEN IN BLAZERS live commentary.

5 PM
MEN IN BLAZERS
Live post-match show.

Thursday, July 10th
5 PM
HYPEBEAST NIGHT
Stop by and get your free ULTRA x Hypebeast custom jersey, while supplies last.

Friday, July 11th
6 PM
MEN IN BLAZERS LIVE SHOW
Come see Roger Bennett interview celebrities live at the Pitchside Club.

Saturday, July 12th
4 PM
MEET THE LEGENDS PANEL
Join us for a live interview of your favorite sports legends.

7 PM
PITCHSIDE NIGHT
Post-panel, join us for a soccer celebration featuring a live DJ, food, drinks and all the vibes.

Sunday, July 13th
3 PM
FIFA CLUB WORLD CUP 2025 FINAL MATCH
Kick back, grab a cold beer, and watch the final with us at the Pitchside Club.

Highlights:

MEET & GREETS
Rub shoulders with football legends and celeb fans.

ULTRA-RARE KITS
Check out exclusive drops from Hypebeast and rare vintage jerseys from Classic Football Shirts NYC.

LOVESAC LOUNGE
Hang out and enjoy superior light beer in their Lovesac Lounge.

Hours: 2-9:30pm

RSVP Below! 21+.