M&M’S Ice Cream Night Freeze Pop-up Truck

To celebrate National Ice Cream Sandwich Day (August 2nd), M&M’S Ice Cream is deploying the M&M’S Ice Cream Night Freeze Truck – Mars Ice Cream’s first-ever late-night ice cream truck designed to bring the fan-favorite ice cream sandwich throughout New York City.

M&M’S Ice Cream landed in NYC, where not only the M&M’S flagship store is located, but it’s the city that never sleeps filled with people embracing their passion projects outside of 9-5.

The M&M’S Ice Cream Night Freeze Truck will be traveling throughout New York City handing out free M&M’S Ice Cream Cookie Sandwiches in three flavors – Vanilla, Chocolate, and Cookies and Cream.

The truck has stops planned at M&M’S New York including:

• 12-1pm at Hearst Tower (8th Ave. between 56th and 57th St.)
• 1:15 -2:45pm at Paramount Plaza (Broadway between W. 51th and W. 50st St.)
• 3-4pm at M&M’S New York (W. 48th St. between Broadway & 7th Ave.)
• 4:45-6:15pm at Grace Building (W. 42nd St. between 5th and 6th Ave.)
• 7-8:30 pm at Union Square (Union Square W. between E. 17th & E. 16th St.)
• 9:30-11pm (or until supplies last) at Astor Place/St. Mark’s (Corner of Cooper Sq. & Astor Pl.)

They’re also giving away free M&M’S® Ice Cream Cookie Sandwiches to everyone who finds their fun working on passion projects. Just tell them your late-night project for the chance to win a freezer filled with a summertime supply of ice cream sandwiches made with creamy ice cream, chewy cookies, and sweet M&M’s candies. The sweepstakes closes on August 3rd at 11:59pm ET.