Athleta’s new experiential fitness series, ‘Move with Athleta’ invites women to sweat, connect and celebrate the Power of She. The series is rooted in Athleta’s mission to empower, build confidence, strength, and wellbeing through movement.
Each curated experience in the Move with Athleta event will feature co-branded giveaways, special appearances from Power of She Collective partners, celebrity fitness influencers, and other special guests, along with unique product offerings that bring Athleta’s performance DNA to life from coast to coast.
Move with Athleta kicks off on Thursday, November 16th, with immersive brand experiences across iconic New York City destinations. The following events are open to the public:
Recharge & Reset in Athleta Square | The High Line (Nearest entrance at 14th Street)| 8 am-5pm
Athleta will transform the High Line into a one-of-a-kind space that brings the brand’s creative filters—nature, modern beauty, movement, and innovation—to life in “Athleta Square,” a space for women of all ages to relax and rejuvenate with live music, guided affirmation activities, giveaways and more.
As a retail extension of the Move with Athleta launch, the brand is offering the first 1,000 Athleta Square visitors a “Stash Pass” to redeem at the brand’s Flatiron and Soho locations for a complimentary pair of Athleta’s bestselling Salutation Stash Tights.*Offer valid at participating Athleta store locations on November 16th only.
Move with Athleta Stage Series | Virtual Option Available | 2 pm
The brand will also host a series of three private classes with celebrity fitness and wellbeing influencers who share Athleta’s mission to empower women through movement.
Wollman Rink Athleta Takeover (Nearest entrance at 59th Street & 6th Avenue) | 6-8pm
The Move with Athleta series launch will close with an exclusive performance by the Ice Theatre of New York, followed by an inspiring routine by Olympian and Power of She Collective Member Mariah Bell. After the show, attendees are invited to join Mariah on the ice for a free skate or warm-up with complimentary hot beverages.
In honor of the Move with Athleta launch, Athleta is also making a $10,000 donation to Figure Skating in Harlem from its impact platform, The Power of She Fund. The Power of She Fund supports organizations aligned with Athleta’s mission to ignite a community of active, confident women and girls to realize their true potential.
FOLLOW US on Instagram for More