NBC Sports ’30 Rocks’ NBA Pop-up Experience at Rockefeller Center

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NBC Sports, in partnership with Rockefeller Center, will take over 30 Rockefeller Plaza with the launch of 30 Rocks, a live activation, ahead of the NBA’s return to NBC and debut on Peacock that night. The show-stopping stunt will feature a custom LED basketball half-court, 30 NBA team-inspired basketball — or “rock” — artwork, photo opportunities, and appearances by NBCUniversal personalities Maria Taylor, Michael Bublé, Tom Llamas, Dylan Dreyer, Sam Brock, and Carl Radke, and NBA legends John Starks, Ron Harper, Jason Richardson, and Joakim Noah.

Each day leading up to the American Express NBA Tip-Off on Oct. 21st on NBC and Peacock, 30 Rocks will provide fans visiting Rockefeller Center and Top of the Rock observation deck with the opportunity to celebrate their fandom through immersive art, meet-and-greets, 3-point competitions, youth clinics, and many more fan-facing programming opportunities.

NBC Sports is partnering with 30 local artists representing each of the 30 NBA teams to design individual rock installations. The artists’ creations, designed in collaboration with each NBA team, are a one-of-a-kind basketball-themed rock that embody the identity of their team’s city and culture, and that feel authentic to their local community. After the closing of 30 Rocks and the tip-off of the NBA season, each of the 30 Rocks will return to its team’s city to have a homecoming and continue driving fan engagement, impact, and excitement for their team.

Schedule:

Thursday, Oct 16th: Media Launch Day (8am-7pm)
8:00a – 10:00a: Fan Open Run
10:00a – 12:00p: NBCU Appearances & Games of N-B-C
12:00p – 1:30p: Fan Open Run
1:30p – 3:30p: NBA & NBCU Community Impact Event (In Partnership with Nike and Laureus Sport for Good Foundation)
3:45p – 5:00P: NBCUniversal Taping
5:30p – 7:00p: Fan Open Run

Friday, Oct 17th: NBA Legends Takeover (9am-7pm)
9:00a – 10:15a: NBA Legends Meet & Greet
10:15a – 1:00p: Fan Open Run
1:30p – 3:30p: DraftKings Showcase
4:00p – 5:00p: Fan Open Run
5:00p – 6:00p: On Her Turf Panel (Hosted by Maria Taylor)
6:30p – 7:30p: Dunk Contest

Saturday, Oct 18th: NBA Youth Day (10am-7pm)
9:45a – 12:00p: NBA Jr. Clinic
12:30p – 2:30p: Fan Open Run
3:00p – 4:00P: NBA 2K Takeover
4:30p – 7:00p: Nike EYBL 3v3 Tournament

Sunday, Oct 19th: NBCU Family & Youth Day (10am-6pm)
10:00a – 12:00p: Sunday Washed Club Scrimmage
12:00p – 4:30p: Fan Open Run
5:00p – 6:00p: NBA Trivia

Monday, Oct 20th: NBA Jersey Day (9am-6pm)
9:00a – 10:00a: NBA Jersey Day Celebration
10:00a – 1:00p: Fan Open Run
1:00p – 2:00p: Trick Shot with Brad Parker
2:00p- 3:00p: NBCUniversal Taping
3:00p – 4:00p: Fan Open Run
4:30p – 6:00p: NBA Jersey Trivia & Best Jersey Competition with Brad Parker

Tuesday, Oct 21st: Tip-Off Spectacle (8am-7:30pm)
8:15a – 8:40a: NBCUniversal Taping
8:45a – 9:00a: Michael Bublé Assist
9:15a-11:45a: Fan Open Run
3:45p – 6:00p: Fan Open Run
6:30p – 7:30p: Countdown to 2025-26 NBA Tip-Off on NBC & Peacock

Open to the Public