Sport meets culture with the launch of New Balance @ The Corner, a pop-up shop that brings the ethos of New Balance to life through an immersive experience. This three-month-long installation marks the longest feature of a brand at The Corner, which is part of an ongoing series of pop-ups and brand takeovers at the Nordstrom NYC Flagship in a dedicated space on the corner of 57th and Broadway.

The Corner pop-up will also feature monthly product drops across shoes, apparel, and accessories for women, men, and kids. Customers will also have access to limited edition collaborations and customization opportunities available to shop in-store and online at Nordstrom.com.

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MAY- Grey Days

The shop debuted with “Grey Days,” a month-long celebration of the brand’s signature color, featuring new and classic New Balance products alongside exclusive workshops and weekly classes exploring craftsmanship, community, and movement through multi-sensory experiences.

‘Grey Days’ Workshops: May 4th: City Gym: Boxing, May 6th: City Gym: Choreography, May 8th: Sounds of Grey, May 13th: City Gym: Yoga, May 15th: Scent Studio: Perfume Workshop, May 20th: City Gym: Boxing, May 22nd: Clay Play: Pottery Workshop, May 27th: Circular Fashion Workshop, Commumity Table: Pasta Making Class

JUNE- Found In New York: In Bloom

The Corner comes into full bloom with a floral takeover by Brooklyn-based artist Cj Hendry and the city’s leading urban garden, Brooklyn Grange Farm. Throughout the month, join us for curated experiences and special products celebrating the city in bloom.

In Bloom Workshops: June 16th – June 30th: CJ Hendry: In Bloom, June 19th: Floral Design, June 25th: Behind the Bloom with CJ Hendry.

Hours: Monday-Saturday: 10am-8pm, Sunday: 11am-7pm

Open to the Public. RSVP for New Balance Weekly Classes and Workshops Below! Sold out? Walk-ins may be allowed based on capacity.