Nordstrom NYC Block Party 2021

Nordstrom NYC’s fun and fashionable Block Party returns to take over upper Broadway. Marking the flagship store’s second year anniversary in New York City, the day-long celebration will be a walkable and shoppable street fair open to the public and will bring to life Nordstrom’s shoppers favorite brands with games and activations from brands including Dior, Nike, Levi’s, Malin + Goetz, Adidas, Huge Boss, Charlotte Tilbury, HydraFacial, Basecoat, GANNI, Faherty, Nuna, Dr. Dennis Gross, Kiehls, and more.

Brand Activations:
Levi’s – Ring Toss and Cornhole: Test your skills to win a Levi’s prize
Hugo Boss – Pop-a-Shot Basketball: Take a shot to win a BOSS & NBA prize
adidas Originals – Sustainable Succulent Planter Mini-Workshop: Create a personalized and sustainable succulent planter to take home with you
Kiehl’s – Skincare Claw Machine: Test your chances in the Kiehl’s Claw Machine to win a complimentary sample and receive a Healthy Skin Check from an Expert
Nike – Spin-to-Win Wheel: Show Your Nike Proof of Purchase and Receive a Spin to Win prize
Nuna – Face Painting & Sketch Artists: Complimentary face-painting, photo-op area, and a live sketch featuring New York-based artist Deanna First.
GANNI – Paper Flower Bouquets: Free premade paper flower bouquet and crafting session creating your own at their artist workshop.
Dr. Dennis Gross – Mobile Mini Peels: 1-on-1 skin consultations, and mini guessing games to reveal branded merchandise and skincare products
Charlotte Tilbury – Makeup Touch Ups and Selfie Booth: Sample Charlotte’s iconic Pillow Talk Collection, receiving a complimentary makeup touch-up by Team Tilbury before striking a pose in front of the Pillow Talk set.
Dior – Lip Reading Sessions: Kiss the Card, using one of Dior’s Rouge Forever Shades, an expert will read your kiss to discover what kind of “Forever Woman” you are
HydraFacial– Wellness Experiences: Indulge in mini-treatment stations and juice bar
Nordstrom Beauty Experience- Test and try some top products and learn some easy tips & tricks from our Beauty Stylists at NYC
MALIN+GOETZ- Scent Discovery: Experience MALIN+GOETZ fragrances with a blind scent testing and enter the raffle to win a prize worth over $400
Basecoat– Onsite Mini Manicures
Faherty – Mobile Beach House: Step Inside the Mobile Beach House, Preview Fall Collection and Personalize a custom reusable tote bag, enter to win raffles and giveaways all-day

Saturday the streets will come alive and attendees will enjoy live performances, including Disney’s Winnie the Pooh, an imaginative new stage musical, as well as, soul-grunge singer, Shaina Shepherd, and NYC-based bedroom pop singer-songwriter, Hannah Jadagu. DJ Stretch Armstrong will also be on deck to spin tunes.

There will also be community activations throughout the day, with performances by the Juilliard School Jazz Ensemble, a special dance presentation by New York City Center Vogue-ing lessons, and demonstrations by The Hetrick-Martin Institute, and a drumline and dance performance by Brooklyn United Music and Arts Program!

Live Performances
10:30 AM – Disney Winnie the Pooh, A New Musical Stage Adaptation
11:00 AM – New York City Center – Ephrat Asherie Dance Troupe Performance
11:30 AM – Juilliard School Jazz Ensemble
12:30 PM – DJ Stretch Armstrong
1:00 PM – Brooklyn United Drumline and Dancers
2:15 PM – The Rakiem Walker Project
3:15 PM – Shaina Shepherd
4:15 PM – Hannah Jadagu

Community Activations
Good+ Foundation – Join Nordstrom to help match their 15K+ Diaper Donation at the Onsite Diaper Drive
Brooklyn Kitty Committee and Greenpoint Cats – Cat Adoption and Fostering
Animal Care Centers of NYC – Dog Adoption and Fostering
New York Public Library – Join the iconic NYPL Lions, Patience and Fortitude for a Children’s Story Time and Information on Membership Sign-Up
The Hetrick-Martin Institute – Join the team for Vogue-ing Lessons and Demonstrations throughout the day