Norwegian Cruise Line ‘Escape to the Great Life’ Pop-up

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Norwegian Cruise Line is bringing the taste of the tropics to SoHo with a vibrant, island-inspired pop-up experience. A custom “escape hatch” will open to the public, and passersby will instantly be transported to the island paradise, complete with tropical sights and sounds of what awaits at Great Stirrup Cay (their private island in the Bahamas).

Guests will find immersive LED graphic island visuals, and dance to the beat of live steel drums, experience sand sculptors to hair-braiding stations and refreshing beverages, snag beach-ready NCL merchandise, and enter to win the “Escape to the Great Life” cruise giveaway to Great Stirrup Cay.

Coinciding with the consumer activation, seven custom “escape hatches” are hidden across Manhattan in the popular areas of Hudson Yards, Gansevoort Plaza, 54th Street in Times Square, Broadway and Broome, Grand Central Station, State Street in the Financial District, and on the Highline Sundeck on 14th Street, providing the public additional opportunities to open the door and to enter to win one of the 250 cruise giveaways.

Hours: 
Tuesday, July 29th: 3-7pm
Wednesday, July 30th- Thusday, July 31st: 10am-7pm

Open to the Public