NYFW Backstage February 2025

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Experience the best of NYFW off the runway at NYFW: Backstage. The exclusive experience at Lume Studios in TriBeCa will feature TRESemmé Style Studios, a Digital Art Exhibit with a curation of works from the fashion & beauty space, meet & greets, and conversations with industry insiders, pop-up shops, and more.

Highlights:

TRESemmé Style Studios
Step into the spotlight at TRESemmé Style Studios during New York Fashion Week! Immerse yourself in the exclusive TRESemmé styling experience, featuring complimentary styling appointments with TRESemmé master stylists, a DIY Hair Accessory Station where you can perfect your look and a one-of-a-kind photo moment. The Style Studios will feature TRESemmé’s new “A-List Collection” available exclusively at Target. Walk-in, first come first serve. 

Digital Art Exhibit
Experience a curation of digital artworks from The Wall Group Artists Clara Bacou & Vanille Verloës, two of the most innovative artists working in the fashion and beauty space today.

Beverage Bar
Enjoy complimentary beverages including water, coffee and more from Smartwater, Topo Chico, Happy Coffee, BERO, and Poppi.

Pop-Up Shops & NYFW Merch
From NYFW designers including BruceGlen, ZANKOV and Kim Shui and a special brand spotlight of Chasa with IMG Model Chanel Iman. Plus shop limited-edition NYFW merch while supplies last.

NYFW: The Talks
Panel discussions featuring industry thought-leaders and NYFW designers.

SCHEDULE

Friday 2/7
Meet and Greet IMG Model Chanel Iman at the Chasa pop-up
RSVP Here

Meet international supermodel and IMG Model, Chanel Iman as she debuts her Chasa home goods brand with an exclusive pop-up and personal appearance. Chanel Iman appearance at 2pm. RSVP required for Chanel Iman Meet & Greet.

Saturday 2/8
SJoyOvers with BruceGlen
RSVP Here

The LA-based designers of BruceGlen will touch down to bring a double dose of joy to fashion fans with their colorful designs and styling expertise as they provide select members of their community with “JoyOvers” – a fresh, fashion-first take on a makeover – during NYFW.

Shop BruceGlen styles in our exclusive pop-up shop. A portion of the proceeds from all purchases will be donated to California wildfire relief efforts. BruceGlen appearance at 2pm. RSVP required for BruceGlen  Meet & Greet.

Sunday 2/9
NYFW: The Talks – Beauty is Identity with Daniel Martin and Dev Doee
RSVP Here

Celebrity makeup artist Daniel Martin in conversation with actor, dancer, drag entertainer, along with Alex Consani, Connie Fleming, and Richie Shazam with Creative Director of Ali Forney Center Dev Doee on the power of hair, make-up and fashion in helping LGBTQ+ people confirm their identity in NYFW: The Talks – Beauty is Identity in partnership with the Ali Forney Center. RSVP required for NYFW: The Talks at 12pm.

Monday 2/10
NYFW: The Talks – Fashion and Beauty in the Digital World with Clara Bacou & Vanille Verloës
RSVP Here

Hear from two of the most innovative artists working in the digital space in fashion and beauty in a special edition of NYFW: The Talks – a panel discussion with The Wall Group Artists Clara Bacou & Vanille Verloës. RSVP required for NYFW: The Talks at 12pm.

Tuesday 2/11
NYFW: The Talks – Fashion Beginnings with designers Jackson Wiederhoeft, Kim Shui, and Henry Zankov
RSVP Here

NYFW: The Talks will return with designers Henry Zankov, Jackson Wiederhoeft, and Kim Shui who will discuss their personal journeys from their beginnings in the industry to how they got to where they are now in Fashion Beginnings.

Shop styles from ZANKOV and Kim Shui in our exclusive pop-up shop. A portion of the proceeds from all purchases will be donated to California wildfire relief efforts. RSVP required for NYFW: The Talks at 2pm.

Hours: 10am-6pm, daily

Open to the public on a first-come, first-serve basis. Space is limited.