August 18, 2025 - November 16, 2025
September 1, 2025 - November 30, 2025
September 11, 2025 - September 12, 2025
September 25, 2025 - November 30, 2025
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OLAPLEX is bringing an immersive Healthy Hair Experience to shoppers in SoHo, offering a unique journey into the science and transformation behind the brand.
Guests will discover the innovation behind OLAPLEX’s products before stepping into the chair for a personalized hair journey designed to boost confidence and enhance hair health. Using advanced hair scan technology, they will receive a non-invasive digital hair analysis, with expert insights into their hair’s holistic needs. They will then step into the campaign for a photo moment capturing their transformation.
Hours: 11am-5pm, daily
Open to the Public
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