OLAPLEX: The Mask Market

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Step into The Mask Market, a first-of-its-kind pop-up from OLAPLEX where the headline story is hair innovation. Guests will discover which of OLAPLEX’s two breakthrough masks—Rich Hydration or Weightless Nourishing—is right for them, powered by Biomimetic Cuticle Technology for results that last up to 5 washes.

With interactive stations, hands-on demos, and personalized routines, The Mask Market brings hair science to life in a fun, editorial-inspired format. Visitors can explore OLAPLEX’s pioneering innovations, receive customized recommendations, and leave with samples to continue their great hair journey at home.

Highlights:

• Discover OLAPLEX’s next-generation masks tailored to your hair type.
• Take an interactive quiz to find your perfect match.
• Experience cutting-edge hair science through live demos.
• Enjoy styling stations and take-home regimens to test the 5 Wash Challenge.
• Shareable, social-first installations designed to make hair science engaging and fun.

Hours:  11am–6pm, daily

Open to the Public