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*DISCOUNT* LUMINISCENCE Immersive Light & Music Experience
October 2, 2026 - November 15, 2026
Paramount+ x OUTFRONT: UFC AR Mirror

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Paramount+ and OUTFRONT are turning Times Square’s Duffy’s Duo into an interactive UFC experience — and YOU could end up on the big screen!
Head to Duffy’s Square, step up to a four-sided AR Mirror, and see yourself on a UFC on Paramount+ poster featuring UFC’s Ciryl Gane, Josh Hokit, Kayla Harrison, or Amanda Nunes through a custom AR Lens ahead of Saturday, November 14th’s 9pm UFC 334 “Legends Rise at MSG” event. Then, watch yourself appear on OUTFRONT’s Duffy’s Duo — a massive, 62-foot digital billboard display in one of the most socially shared spots in the U.S.
Open to the Public
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