Pillsbury Doughboy Pop-up in Brooklyn Bridge Park

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Buckle up New York! The Pillsbury Doughboy is taking his iconic belly laugh on the road and heading to the Big Apple for a larger-than-life pop-up at Brooklyn Bridge Park to celebrate his biggest news yet.

To help announce the launch of the new crescent rolls, biscuits, and cinnamon rolls that now bake up bigger, the lovable mascot will stand 25 feet tall overlooking the Manhattan skyline, giving visitors the chance to poke his belly to hear his iconic “Hoo Hoo!,” enjoy warm samples, and unlock fun surprises.

Starting September 21st, those who can’t attend the pop-up can visit PokeTheDoughboy.com to virtually poke the Pillsbury Doughboy’s belly and unlock a digital rebate on the new Pillsbury products that now bake up bigger.

Open to the Public