To celebrate 100 years of The Great Gatsby and National Book Month, Remus Bourbon, the award-winning whiskey inspired by the roaring spirit of the Prohibition era, is hosting a citywide literary activation that brings Fitzgerald’s Jazz Age spirit to life — right here in New York.

The Gatsby Hunt:
“Remus Gatsby Reserve 100 Years, 100 Books” will transform iconic NYC literary bars and bookstores into a citywide literary adventure that blends storytelling, exploration, and bourbon. Between 10/28-10/30, one hundred copies of The Great Gatsby will be hidden throughout participating venues, each with a sleek Remus bookmark and a QR code to enter for a chance to win a bottle of the newly launched 2025 Remus Gatsby Reserve. Once you find the book, it’s yours to keep! Follow @RemusBourbon on Instagram for hints to the hiding locations.

Exclusive Happy Hours:
To toast the launch, Remus will host two exclusive happy hours that are open to the public, featuring tastings of the ultra-limited Remus Gatsby Reserve, complimentary specialty cocktails, and an intimate guided tasting with Master Blender Ian Stirsman. Sign up at the Eventbrite link for entry and expect sips, stories, and a few surprises that bring the glamour of the Roaring Twenties to the modern cocktail bar.

Pre-Hunt Happy Hour: Tuesday, October 28 | 6–7 PM | Amelia’s, 450 Park Avenue South
Post-Hunt Happy Hour: Thursday, October 30 | 6–7 PM | Chateau 49, 925 2nd Avenue

RSVP Below!