Seedlip Dry January Pop-up

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Seedlip Non-Alcoholic Spirits is popping up at New York City’s busiest transit hub, The Oculus, serving the signature Seedlip Grove Fix and acting as an emergency bartender for those seeking a sophisticated non-alcoholic option. Just in time for Happy Hour and ahead of what many refer to as quitter’s day, the second Friday of the month, when many abandon their set new year’s resolutions, the experience will remind commuters headed home from a workday and tourists alike that a great drink is defined by flavor and connection, not by alcohol.

As an extension of the brand’s “Yeah, It’s a Drink” campaign launched in celebration of Seedlip’s 10-year anniversary, the brand has also teamed up with American TV personality Dorinda Medley to debut Thirst Relievers, a dynamic video that shows that alcohol-free doesn’t mean sacrificing flavor, sophistication, or celebratory moments, in Dry January and beyond.

Open to the Public