Seoul in the City K-Beauty Pop-up

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The best of Korean skincare is coming to NYC! You are invited to step into an immersive K-beauty marketplace reimagined for New York City — a vibrant, two-day shoppable experience celebrating the next generation of Korean skincare.

This mega pop-up spotlights four leading skincare icons: LANEIGE, Innisfree, AESTURA, and Hanyul, bringing together cult-favorite products, exclusive drops, endless photo opportunities, and sensorial experiences under one roof – no passport required.

Highlights:

• Shop your K-Beauty faves, including EXCLUSIVE products from Laneige & innisfree USA that you won’t find ANYWHERE else!
• Purchases made at the event can apply to your Sephora Beauty Insider rewards
• Pick up your skincare passport, collect stamps while traveling through all 4 brand stops, & redeem a FREE GIFT upon exit, no purchase necessary! While supplies last.
• Spend more, get MORE! Earn up to 4 FREE gifts with your purchase. The more you shop, the more you score! While supplies last. [Spend $45+] → Choose between LANEIGE Plushie (OR) LANEIGE Charm Bar [Spend $60+]→ Choose between LANEIGE & INNISFREE Keychain (OR) AESTURA Light-Up Mirror [Spend $90+] → Choose ONE full-size product (LANEIGE Glowy Makeup Serum, INNISFREE Toner Pads, AESTURA Foaming Cleanser, HANYUL Artemesia Soothing Toner) [Spend $120+] → LANEIGE Vanity Case
• Experience personalized skin consultations and expert recs across brands
• Adorable photo ops, amazing live performances, and unforgettable memories!

Hours: 10am-7pm, daily

RSVP Below! Limited walk-ins will be accepted based on capacity.