SheaMoisture “Yes, And” Newsstand

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SheaMoisture is taking over Astor Place Plaza in NYC with a bold and immersive pop-up experience you won’t want to miss. The brand is launching its Yes, And Newsstand pop-up — a celebration of Black identity, self-expression, and the limitless versatility of hair.

This in-person event marks the debut of the first-ever print magazine from SheaMoisture, Yes, And, and brings the campaign’s message to life in a vibrant, culture-forward space. The pop-up will feature live hair demos by local stylists, immersive visuals that honor iconic Black hairstyles, and free copies of the magazine for attendees.

The magazine highlights stories and visuals that push past beauty norms and affirm the power of saying “yes” to every version of yourself — curls, coils, braids, blowouts, and beyond.

Expect to take home a copy of their limited edition Yes, And magazine + much more while supplies last! First 250 guests get free Shea-coded goodies.

Hours: 12-6pm, daily

Open to the Public