Smithfield x Mike’s Hot Honey Bacon Launch

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Smithfield is bringing the heat to Times Square with a can’t-miss launch celebration of their Mike’s Hot Honey Bacon.

Get an exclusive first taste of the sizzlin’ new collab that brings together Smithfield’s hickory-smoked bacon with Mike’s signature Sweet Heat Hot Honey to create an irresistible balance of smoky and sweet, with a kick of heat.

The event will also feature a larger-than-life activation, epic photo moments, samples of bacon bliss, merch giveaways, and even more surprises along the way — it’s a full-on flavor takeover in the heart of NYC.

Location: 1471 Broadway, located next to the Starbucks and Tamashii Nations Store

Open to the Public