Soft January Experience

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Start your year soft at NYC’s ultimate Dry January experience, Soft January brought to you by Hiyo in partnership with Soft Bar and Clover Club. This four-day celebration transforms non-alcoholic beverages into a showcase of innovation, artistry, and flavor, all set within the Saloon at the award-winning Clover Club – ranked among America’s best bars.

 

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Enjoy curated experiences led by industry icons Carl Radke of Bravo’s Summer House, Julie Reiner of Netflix’s Drink Masters, and Richie Millwater, Soft Bar’s Beverage Director. From elevated non-alcoholic cocktails to wellness activations, interactive mixology courses, and a glamorous après-themed party, Soft January redefines the art of celebration, proving you don’t need alcohol to indulge in good vibes, great flavors, and unforgettable connections.

Thursday Night Highlights:
5pm: Kickoff Happy Hour featuring signature non-alcoholic cocktails. *RSVP Required
6:30pm: Meet and greet with Carl Radke, Julie Reiner, and Richie Millwater, plus insightful talks on the rise of non-alcoholic culture.
8pm: Soft Cocktail Sampling – enjoy music, mingling, and a guided tasting of our unique creations crafted by the best in the business.

Throughout the weekend (Friday-Sunday), there will be a series of exciting activations from tastings, wellness, music, and mixology. 

RSVP/Tickets Below!