Sol de Janeiro Badalada Bloco Party Pop-up

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Get ready to step into the heart of Sol de Janeiro’s boldest celebration yet — a sensorial, street-style experience celebrating the brand’s newest obsession, Body Badalada. The pop-up experience, inspired by the brand’s Brazilian heritage, will feature Brazilian-inspired music and food, Batala Drummers, Buzzy DJs including DJ Lex, and more.

For the first 100 guests that visit, there will be a giveaway of exclusive Badalada Bracelet merch. In addition, guests of the pop up can look forward to a hydration station, custom hand massages featuring the new product, a mystery box vending machine where they can receive additional exclusive Sol de Janeiro products and merchandise, a Cheirosa Effect Mist Bar featuring the brand’s best-selling perfume mist collection, plus interactive photo moments, and of course main character energy.

Open to the Public. Receive a Fast Pass into the event by purchasing any Sol de Janeiro product at Sephora Meatpacking the same day.

Hours: 12-6pm, daily

Open to the Public