SOMA NYFW Pop-up Experience

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SOMA is excited to announce its first-ever in-person New York Fashion Week experience! To celebrate the launch of the Vanishing Edge Lace Back panty, the brand is hosting a cheeky takeover of NYC.

The Vanishing Edge Lace Back Panty is the latest style in the Vanishing Edge collection, the ultimate Soma exclusive no-show wonder designed to disappear. Featuring an all-over lace design and the stay-put magic you know and love, it’s the not-so-basic basic, your ultimate foundational item every Fashion Week outfit deserves.

Schedule:
Iconic Magazines, 188 Mulberry Street
Wednesday, September 10th, 8am-12pm
Everyone is invited to stop by the activation for Fresh Coffee, Hot Buns from Bourke Street Bakery, Free Undies, chances to win major prizes, and more!

Pop-up Van
Thursday, September 11th- Saturday, September 13th
SOMA will hit the streets of Manhattan in a wrapped Sprinter van, distributing free panties to friends and brand fans starting at Bryant Park (the OG Fashion Week location) and throughout the city until September 13th.

Open to the Public