SOUR PATCH KIDS Glow Ups Black Light Party

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Sour Patch Kids is throwing the ultimate blacklight party, and it’s literally glowing. Brooklyn becomes the epicenter of flavor, fashion, and full-on festival vibes as Sour Patch Kids debuts their brand-new GLOW UPS: a strawberry-watermelon gummy sprinkled with edible confetti that glows under blacklight. It’s sour. It’s sweet. It’s extra. And it’s launching at a one-night-only rave-style takeover during NYC’s biggest music weekend.

Highlights:
🔹 Live set by Alison Wonderland – dancing all night to her high-voltage beats
🔹 First Taste of Glow Ups – strawberry-watermelon gummies that literally shine under blacklight
🔹 Blacklight Beauty Bar – get your glow on before hitting the dance floor
🔹 AR Moments & Festival Giveaways – snap it, post it, win it
🔹 Exclusive merch drops + photo ops – come camera-ready

RSVP Below! 18+