Sun Bum Trust The Bum Tour

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Sun Bum is bringing SoCal vibes to NYC with a one-day-only pop-up taco spot to celebrate the launch of its newest campaign – Trust The Bum. The NYC event marks the kickoff to Sun Bum’s Trust The Bum Tour – its first-ever, coast-to-coast tour in their 1963 Chevy Ice Cream Truck across 10 U.S. cities, designed to spread awareness of sun protection and inspire everyone to make SPF a daily essential, wherever life takes them.

Expect free full-size products, including Sun Bum’s latest innovation Daily Glow, delicious tacos, exclusive swag, and good vibes all around. While supplies last. The Sun Bum team will be onsite to chat about the new campaign, share insights on staying safe in the sun, and hand out free SPF to help keep you covered.

Location: West Broadway & Spring Street

Open to the Public