Step into The Mask Market, a first-of-its-kind pop-up from OLAPLEX where the headline story is hair innovation. Guests will discover which of OLAPLEX’s two breakthrough masks—Rich Hydration or Weightless Nourishing—is right for them, powered by Biomimetic Cuticle Technology for results that last up to 5 washes. With interactive stations, hands-on demos, and personalized routines, The […]