Target SoHo Grand Opening

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Target is opening its newly transformed Target SoHo — a one-of-a-kind concept store where everyday shopping meets play, discovery, and style.

From curated edits hand-selected by top NYC tastemakers and cultural insiders to beauty picks from top celebrity make-up artists, the new store is designed to surprise and delight, turning the everyday Target run into a curated journey of discovery.

Target SoHo’s Grand Opening Weekend will feature customized charm jewelry on Saturday from Brooklyn’s Haricot Vert, and complimentary NYC-inspired treats from Utopia Bagel, Supermoon, and hot beverages from Poppy’s.

Store Highlights:

Curated By: A seasonal edit led by the Target team in partnership with NYC tastemakers, Curated By connects guests to influential voices in fashion and lifestyle, offering a personal glimpse into their favorite Target finds across fashion, beauty and home. Kicking off the first “Curated By” edit: actress and comedian Megan Stalter.

The Drop @ Target SoHo: Located on the first floor, The Drop is where Target’s trend-forward energy comes to life. This rotating showcase of seasonal styles is designed to fuel discovery, spark inspiration, and create connection with every guest. It’s not just a display — it’s a vibe, a destination, and a reason to return again and again.

Broadway Beauty Bar: A first-of-its-kind, rotating curation of Target’s best beauty picks, hand-selected by top talent in the beauty space. At launch, celebrity makeup artist Katie Jane Hughes will curate her must-have Target beauty picks for a fresh take on what’s new and next. It’s a beauty playground designed for experimentation, creativity, and social sharing. Guests can explore trending products, try samples, and capture content in the Viral Vanity studio.

Gifting Gondola: Launching just in time for the holiday season, this photo-ready installation is designed for playful discovery and gifting inspiration. Complete with a convex mirror for capturing festive reflections, the Gifting Gondola will showcase an assortment of exclusive Target-branded merchandise.

Selfie Checkout: A share-worthy photo moment that turns the final stop into a celebration of style.

Open to the Public