Target Wonderland 2023

Join Target for free at #TargetWonderland: Bullseye’s Top Toy Adventure, & journey through a world of wonder-filled games, festive photo ops, sweet treats & holiday fun for all.

Guests will experience a fun, interactive pop-up featuring Target’s 2023 Bullseye’s Top Toys, and upon arrival, will be issued an official Target Holiday Passport that unlocks adventures and collects stamps at stations throughout the experience. Brand partners such as LEGO, Barbie, and Nintendo have collaborated on this larger-than-life experience to help guests discover the most amazing toys of the holiday season.

Bulleye’s Top Toys
Create a holiday wish list as you explore the season’s hottest toys, gather as many gifts as you can in the VR experience, flash your best smile in a life-sized Barbie Box & so much more.

Festive Filling Station
Continue your adventure at this fun-filled pit stop, where you can play your way through video games from Nintendo—you might even get a chance to meet some of your fave characters!

Peppermint Platform
Stop by the train platform to strike a pose with a life-sized LEGO yeti, build your own custom keepsake & explore the Favorite Day™ Gingerbread Village.

Hours: 11am-7pm, daily