September 25, 2025 - November 30, 2025
November 19, 2025 - November 23, 2025

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To celebrate NYFW, a wall of 3,000 fresh red roses will be unveiled in NYC. This interactive installation, which invites visitors to take a rose from the wall, is inspired by Willy Chavarria’s new artist edition bottle of Tequila Don Julio 70 Añejo Cristalino, released on 9/12.
Location: Corner of Grand and Thompson Streets
Open to the Public. Installation will last throughout NYFW, while rose supply lasts.
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