September 1, 2025 - November 30, 2025
September 25, 2025 - November 30, 2025

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To celebrate the upcoming release of Taylor Swift’s The Life of a Showgirl, Spotify is hosting “The Life of a Showgirl: A Spotify Experience” — an exclusive immersive pop-up experience for fans in New York City.
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The three-day activation invites Taylor’s fans to step into a day in the life of a showgirl. Guests can capture photo moments, hunt for Easter eggs, and more.
This is the latest chapter in a global campaign designed to build anticipation for The Life of a Showgirl and bring fans closer to the music. Taylor Swift will not be in attendance.
Hours: 12-9pm, daily
Open to the Public. Entry granted on a first-come, first-served basis, and access is not guaranteed.
Early access will not be granted, and fans will not be received prior to the live hours. Spotify reserves the right to refuse admission to or eject any patron at its sole discretion. This is an all ages event. A parent or guardian must accompany all guests under 16.
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