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The Marvelous Mrs. Maisel ‘Marvelous Mile’ on Fifth Avenue
April 14 @ 10:00 am - 6:00 pm
To commemorate the final season of their award-winning series The Marvelous Mrs. Maisel, Prime Video is taking its celebration to the streets of New York City with the ‘Marvelous Mile,’ a mile-long takeover of Fifth Avenue from 46th Street to 56th Street.
Reliving the past four seasons, guests are invited to walk down the mile-long pink carpet on Fifth Avenue, visiting various stops that hark back to elements of each season. Brand ambassadors in 1960s garb will help the mile come to life as they direct customers to each of the photo moments and pass out maps that also detail the show’s iconic NYC filming locations. The fifth and final season of The Marvelous Mrs. Maise premieres on April 14th, only on Prime Video.
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Stops along The Marvelous Mile:
1-The first stop will take attendees to where Midge’s career began in Season One, on the stage at the Gaslight Café, which will be displayed on the northeast corner of 46th Street.
2-Representing Season Two, the northeast corner of 47th Street will showcase a photo moment of the charming resort in the Catskills.
3-On the southeast corner of 49th, travel with Midge and Susie to the Fontainebleau in Miami, one of the stops along her tour in Season Three. Curated cocktail kits will be given out as they enter the space.
A,B,C,D– At the heart of the Marvelous Mile is Saks Fifth Avenue, where consumers will see vintage cars and taxis parked alongside the street to further set the 1960s mood and can recharge with classic black and white cookies from Manischewitz.
As an unprecedented collaboration with the Saks Fifth Avenue New York Flagship store, The Marvelous Mrs. Maisel takeover of the center six windows will spotlight the series’ most iconic moments and outfits for two weeks. Each window will feature original looks from the show’s five seasons curated by series Costume Designer Donna Zakowska, depicting Midge’s rise to fame from the fateful first performance at the Gaslight Café through Paris, the Catskills, Miami, and more.
Inside Beauty on 2 at Saks, fans can find the dressing room from the Wolford set in Season Four with original set pieces, props, and costumes on display. Finally, guests passing by will experience eight surprise dance performances outside the center six windows organized by series Choreographer Marguerite Derricks throughout the day.
4-The Wolford dressing room also comes to life on Fifth Avenue on the northwest corner of 51st. Here, consumers will be gifted lipstick in a custom Maisel lipstick case.
5-The Marvelous Mile will conclude with a final vignette exhibiting Midge’s accomplishments on the northwest corner of 54th Street, where fans can capture the feeling of her triumph and say one final ‘Maisel Tov’ to Midge.
E– Sip on a Pink Martini “Marvelous Martini” at the St. Regis Hotel New York. Available 4/14-4/16, 4-11pm for $25 at The King Cole Bar.
In addition to all the activities happening on the Marvelous Mile, brands and businesses will be celebrating the launch of Season Five across the nation through dedicated programs and surprise-and-delight experiences. Look out for Pantone’s collection of specially curated color palettes, Candier’s custom Maisel candle, the TWA Hotel’s ‘60s-style workout class, Betty Crocker’s reveal of the most popular recipes of the era, and Tupperware’s latest vintage line of ‘60s-inspired bowls, among other exciting partnerships. More details below!
Candier’s Custom Maisel Candle
Celebrate the final season of the Emmy award-winning show with this super limited edition soy wax scented candle – with glitter. Only 500 available – buy it now before it’s gone!
TWA Hotel’s ‘60s-style Workout Class
Get pumped for the final season of The Marvelous Mrs. Maisel! Join TWA Fitness as we say Maisel Tov to Mrs. Masiel with Midge’s favorite retro workout class on April 14th at 4pm. (Costumes are encouraged!) Email Fitness Manager Josh Denenberg (firstname.lastname@example.org) or call TWA Fitness at 212-790-3658 to reserve your free spot.
Betty Crocker’s New Picture Cook Book
The 60’s was an era of many things, but above all there was a focus on fresh fashion and fabulous food — and who better to help share the delights of this decade than two iconic, inspiring women: Betty Crocker and The Marvelous Mrs. Maisel. View it here!
Tupperware’s Vintage Collection
To celebrate the final season of The Marvelous Mrs. Maisel, Tupperware launched its latest vintage collection. From vintage Thatsa Bowls and more, you can shop all the iconic vintage products and say ‘Maisel Tov’ to an iconic lady – Midge Maisel! Shop it here!
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