September 1, 2025 - November 30, 2025
September 25, 2025 - November 30, 2025

Introducing Theory‘s debut magazine: Theories. Join them for the launch and enjoy a complimentary L’Appartement 4F croissant (new + exclusively theirs)—plus a copy of their first issue.
Theories is a biannual magazine with each issue tied to Theory’s seasonal collections. It will serve as a survey of the city’s creative professionals, spanning art, food, architecture, design, and, of course, fashion.
The inaugural issue will include an in-depth feature on legendary stylist and frequent Theory collaborator Tonne Goodman, whose timeless aesthetic has helped define American fashion. The issue also features fresh voices such as comedian Cat Cohen, artist Emil Sands, and chef Rõze Traore, alongside contributions from the photographers, stylists, makeup artists, and casting directors who continue to shape Theory’s evolving brand identity.
Open to the Public
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