September 1, 2025 - November 30, 2025
September 25, 2025 - November 30, 2025
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Announcing the debut of tm:rw, a first-of-its-kind flagship that invites visitors into a world beyond imagination—created for founders, inventors, and visionaries who believe in shaping what’s next.
Opening its doors on Tuesday, July 29th in the historic Candler Building in the heart of Times Square, tm:rw occupies 20,000 square feet across three levels. It is not simply a store; it’s a destination for creativity, a platform for exploration, and a wholly new category that breaks the boundaries of retail as we know it.
tm:rw Launch Week Lineup
Join for a week of exciting events as they celebrate the opening of tm.rw in Times Square. To celebrate tm:rw’s official opening, the brand’s premium food offerings and bookable experiences (done in-store) will be free to the public through August 1st.
July 29th
SOFT OPENING | RIBBON-CUTTING 12pm
Experience complimentary BPS racing, Birdly VR, Solato gelato, and exclusive Schmackary’s cookies-available all day, while supplies last.
July 30th
tm:rw TREATS ALL DAY
Enjoy exclusive Schmackary’s cookies and Solato gelato, complimentary from the tm:rw café. Available while supplies last.
July 31st
IMMERSIVE VR EXPERIENCES
Take flight with Birdly and explore immersive worlds with VRLEO, all completely complimentary in-store.
August 1st
RACE DAY AT tm:rw
Hop in the driver’s seat with complimentary BPS racing simulator sessions-high-speed thrills, no license needed.
More Details Here:
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Designed to spark wonder and fuel experimentation, tm:rw blends innovation, design, technology, and humanity to reimagine what’s possible and improve the way we live. At its core, tm:rw is built to democratize access to breakthrough ideas, offering a stage where bold concepts from emerging creators and iconic brands alike can be explored, shared, and brought to life.
Across the three levels, visitors encounter the pinnacle of cutting-edge brands, experiences, and rotating concept areas that span gaming, health and wellness, food, beauty, entertainment, and sport—each showcasing next-generation technology and unmatched storytelling.
Store Hours:
Monday-Saturday: 10am -10pm
Sunday: 10am – 10pm
Open to the Public
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