Trü Frü x Tarte Cosmetics Pop-up

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Beauty and snack lovers alike are in for a treat as Tarte Cosmetics and Trü Frü take over ULTA Herald Square with a mobile popup activation to celebrate the launch of their unexpected, sweet treat collaboration and tarte’s brand new, limited-edition maracuja juicy lip cherry crush collection!

Highlights: 

● Consumers can stop by the Trü Frü x tarte truck parked in front of ULTA to enjoy free samples, sweet treats, and cherry-coded lip essentials from tarte.

● The first 200 people at the truck will also receive an exclusive item from the Trü Frü x tarte Cherry collab!

● tarte Founder and CEO, Maureen Kelly, will be on-site giving away free samples and helping bring the cherry crush vibe to life!

Open to the Public