September 1, 2025 - November 30, 2025
September 25, 2025 - November 30, 2025

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TWIX, the bar of two, announced plans to celebrate Hallowmas — where ghouls meet garland and cobwebs meet carols to enjoy the best of Halloween and Christmas. Through this celebration, TWIX is making sure fans don’t have to choose between extending “Halloweekend” celebrations or decking the halls.
Introducing the TWIX Hallowmas Grotto — a two-night-only, pop-up in New York City that transforms holiday spirit into a whole new kind of haunting. Hosting the event is the face of Hallowmas – Zombie Claus – a jiggly, jaw-rattling Santa.
Guests are invited to step into an immersive world that’s bursting with spooky thrills and yuletide cheer, featuring:
Two more ways TWIX is helping fans celebrate Hallowmas:
TWIX IS DROPPING LIMITED-EDITION HALLOWMAS PACKS
Starting October 22nd, fans can visit TWIX.com/Hallowmas to snag the limited-edition TWIX Hallowmas Pack for $2, while supplies last. The pack features TWIX Ghoulish Green and the NEW TWIX Snowman. A second drop will follow on October 29th at 12pm.
TWIX IS HOSTING CANDY & CASH SWEEPSTAKES
One fan will win double the prizes — a bundle of TWIX for Halloween and a bundle of cash worth $20K for Christmas. Starting October 23rd, fans nationwide can enter the TWIX Candy & Cash Sweepstakes by commenting on TWIX’s sweepstakes post and tagging a friend for one entry. Fans can share how they’re celebrating Hallowmas — from ghoulish costumes to eerie, jolly decor — on Instagram or TikTok using #TWIXSweepstakes for a bonus entry. The sweepstakes closes November 1st.
Location: North 10th Street & Union Avenue, Brooklyn
Hours: 4-11pm, daily
Open to the Public
Looking for more Halloween events & parties? Check out our Halloween in NYC Guide.
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