Vita Coco Blue Carpet Experience

💌 SIGN UP HERE  for our FREE weekly newsletter featuring even more NYC events, guides, exclusive giveaways, and discounts!

Vita Coco, America’s leading coconut water brand, is kicking off the holiday season in style with the debut of the Coco Card. This limited, NYC-only rewards card unlocks celebration and recovery essentials throughout December. Vita Coco will unveil a 30-foot Blue Carpet activation on the east side of Washington Square Park.

At Vita Coco’s Blue Carpet experience guests can grab a coconut water and take part in interactive photo moments. Visitors that qualify, will also have a chance to claim the exclusive Coco Card, with offers that will help make celebrating easier this holiday season. To claim a Coco Card, guests must share a photo at the event using #CocoCard to their instagram account and must be 21+ with a valid ID, while supplies last.

The holidays in NYC can get chaotic fast, so Coco Card perks are designed to make the season a little easier and keep you fueled with Vita Coco Coconut Water. Whether you’re grabbing cocktails at the city’s top bars and restaurants or recovering from the night before, these perks will help you navigate it all. Coco Card holders will unlock exclusive rewards across New York’s best spots through January 2, 2026 (while supplies last), including:

• DoorDash: $25 DoorDash gift card and $5 off any $15+ order on Hangover Shop that includes Vita Coco
• H&H Bagel: BOGO Bagels from H&H + Free Vita Coco with order
• Joe Coffee: Buy One Get One 50% off on Drip Coffee, Cold Brew and Iced Coffees
• Skip the Line Access at Music for a While, Virgo and Unveiled
• COTE Korean Steakhouse: 1 Free Finesse Cocktail made with Vita Coco, with any dine-in order
• COQODAQ: 1 Free Voyager Cocktail made with Vita Coco with any dine-in order; 1 Free Summer Thunder Cocktail made with Vita Coco, with any dine-in Brunch order
• L’Americana: $5 off Salt & Coco Cocktail, made with Vita Coco
• Nomad Tea Parlor: $5 off Coco Cola Cha, made with Vita Coco

Open to the Public 21+