Vita Coco x Montauk General Store Pop-up

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Montauk General Store and Vita Coco are bringing the Supporting Farmers Market + General Store to NYC! Shop a curated selection of sustainable, high-quality goods, learn more about Vita Coco’s Seedlings for Sustainability initiative, and hear from the people behind the products, from farmers to founders!

Coconut Matchas & Totes will be complimentary all day(while supplies last), and the first 50 customers will also receive a flower bouquet by Thorn.

Open to the Public