Wayflyer House of Black Friday

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Step into Wayflyer‘s dream house of 70+ brands. Touch, try, sip, get massaged & win EVERYTHING.

Ditch the endless scrolling! Wayflyer unveils the “House of Black Friday”: a creator-led pop-up experience in the heart of the Lower East Side. This one-week-only activation blurs the lines between online Black Friday deals and tangible brand discovery, featuring over 70 handpicked partner brands across fashion, beauty, wellness, food, and home goods.

Highlights:

• Free entry, no tickets needed – just walk in
• 70+ founder-led brands across fashion, beauty, wellness, food & home
• Daily free morning coffee station (9–11 AM)
• Free 10-minute chair massages on Black Friday
• Free workshops & classes: yoga, meditation, charcuterie boards, beauty activations (sign up in person!)
• Free happy-hour drinks
• One lucky visitor wins a curated haul of literally everything in the house

Participating Brands
TA3 • Act+Acre • Better & Better • Dosey • Lullabites • FluffCo • Helight • HUGIMALS WORLD, LLC • Petite Maison • Aoife McNamara • iBlush • Caskata • Parch • ETO Wine • Armra • Yvonne Ellen • Rocco • Nooma • Big Mozz • Plant People • Transcendence Coffee • Evolv Water • Quark Baby • Flabulus • Off Hours • Sierra Madre • Mantra • Cann • Brez • everambr • Kiimento • Whalebone • Marcella NYC • Misfits • Explorer Cold Brew • Yoga Design Lab • Alyth Active • Ryze • Tilden • Miche Beauty • Field Company • Janji • Masa Chips • Dame Sexual Wellness • Dossier • Walden • Kala Therapy • Johnny Slicks • Branwyn • Saltwater Boys • Planet Bake • Motiv Matcha • Tamarind Heads • Muze Cacao • DIRTY VIRGIN • Spicy Virgin • Finding Ferdinand • Haus • Sand Cloud • TALEA • Homecourt • Saint Spritz • Chupi • Purity Coffee • Tripulse • Sown Again • Maivino • Theory11

Hours: 9am-7pm, daily

Open to the Public