September 1, 2025 - November 30, 2025
September 25, 2025 - November 30, 2025

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To celebrate the takeover of little treat culture, Zevia (the better-for-you soda made with real ingredients and zero sugar) is launching a one-day-only NYC pop-up.
They will launch their Thirst Aid Station! Designed as a playful pit stop in the middle of fall indulgence season, Zevia’s Thirst Aid Station delivers busy New Yorkers on the go, soda shop-style comfort with zero sugar, zero artificial ingredients, and zero regret.
Zevia’s two new nostalgic flavors—Strawberries & Cream and Salted Caramel—will be ice cold and available to grab, along with a custom “Thirst Aid Kit” (limited supply) filled with feel-good items to help recharge during the busy fall season.
Plus, Zevia is launching a nationwide survey to discover America’s take on little treat culture and habits. The brand will be setting up a microsite, and those unable to attend IRL will get the chance to share their POV on treat culture and enter for the chance to win Zevia’s newest flavors.
Location: Flatiron District (5th Ave & 19th Street), 144 5th Avenue
Open to the Public
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