@RxArtInc
Last Tuesday the new 2019 Lexus UXmade its North American debut at a launch event held at the Highline Stages.
Credit: Daniel Byrne
Lexus has partnered with non-profit RxArt and Brooklyn artist Daniel Heidkamp to commission an urban landscape installation for new model reveal.
The reveal also took place the eve of the New York International Auto Show Press Days, and will be later be installed in a New York City Pediatric Cancer Center.
The art series featured a large and colorful sculptural collage of a New York City skyline, placing the UX in its pretty much natural environment. Artist & DJ Erik Foss provided music throughout the night for the crowd of art and automotive industry guests.
David Christ, VP Sales Operations was the one to introduce the new model and the installation of the art series in an NYC Pediatric Cancer Center later this year.
If you also believe in the healing power of art raises hands, a limited edition Daniel Heidkamp x RxArt tote bag can be purchased here for $25, with all proceeds going to RxArt!
The 2019 Lexus UX will be available for purchase December this year.
More about the Lexus UX:
The UX, the first-ever Lexus compact luxury crossover. The “Urban Explorer” design blends its expressive bodywork with a compact size. The UX also introduces an all new platform built for exceptional handling and innovative luxury features. With its relevance to a younger, more urban based demographic, it will serve as a new gateway into the luxury automotive brand.
More about Daniel Heidkamp:
Heidkamp who most recently exhibited as part of a group show at the Metropolitan Museum of Art, drew inspiration from his Paper Cuts show at Pace Prints, which featured hand-cut collage compositions. Heidkamp drew inspiration from Tom Wesselman’s over-sized Standing Still Lifes, and pulled smaller details from the UX’s design to fill out the series. Individual buildings from his expansive skylines will be rendered in 8’x10’ flats. The installation also featured two new colors introduced with the Lexus UX: Cadmium Orange, and Nori Green Pearl.
More about RxArt:
Renowned in the art world and respected by pediatric hospitals across the country, RxArt’s mission is to help children heal through the extraordinary power of visual art. The non-profit commissions exceptional contemporary artists to transform sterile healthcare facilities into engaging and inspiring environments full of beauty, humor and comfort. Lexus is proud to support RxArt’s efforts and bring artwork to unexpected places.
