Featured Events
Disney: Tim Burton’s The Nightmare Before Christmas Light Trail
September 25, 2025 - November 30, 2025
NYC Plugged x Barsys Retail Pop-up & Speakeasy Experience
November 19, 2025 - November 23, 2025
188 Lafayette Street
-
188 Lafayette Street 188 Lafayette Street, New York, NY, United StatesSeoul is taking over SoHo. The K-beauty sensation Mizz Korea is opening The Glowcery - a pop-up that turns a New York corner store into a skincare wonderland. Guests can enjoy Seoul street-style treats, win beauty bundles, and capture their glow with a playful photo booth made for social sharing. Above all, they’ll be able […]
-
188 Lafayette Street 188 Lafayette Street, New York, NY, United StatesJoin TikTok-viral Korean skincare brand VT Cosmetics at their first-ever Skin Pharmacy Pop-up in New York City! Enjoy an exclusive experience including a professional skin analysis, personalized skincare consultations, a matcha truck, tons of gifting and more all highlighting VT’s innovative Reedleshot and PDRN lines! Bring your fake aka “non-working” skincare and swap it for […]
-
188 Lafayette Street 188 Lafayette Street, New York, NY, United StatesFor the second year in a row, EWG is bringing EWG Verified to the New York community. This fall, they’re popping up in SoHo with cleaner, safer products, brand founders, educational moments, and more! Stop by to try products, grab samples to take home with you, learn how to make healthier choices with EWG and […]
-
188 Lafayette Street 188 Lafayette Street, New York, NY, United StatesThe Coconut Cult, the coconut yogurt with a cult following, has been in the lab and is bringing lots of yogurt and all of our friends to NYC for 10 days of collabs. A fully felted marketplace by artist Lucy Sparrow, special edition flavors with fellow cult-favorite brands like Honey Mama's, Olipop, Fishwife, and Cleveland […]
-
188 Lafayette Street 188 Lafayette Street, New York, NY, United StatesGraza has introduced glass bottles for their Drizzle and Sizzle duo! To celebrate, they’re hosting a one-day-only experiential event welcoming New Yorkers to taste and experience its “Good in Anything” campaign firsthand. Step "Into The Grazaverse" — a one-day-only tasting experience celebrating the launch of Graza’s new glass bottles, and the crazy fresh olive oil […]
-
188 Lafayette Street 188 Lafayette Street, New York, NY, United StatesSong of Skin invites you to check in for its second annual pop-up — the Song of Skin Hotel — a skincare escape in the heart of New York City, happening for TWO weekends. Step into a curated hotel-inspired beauty experience featuring Korea’s most buzzworthy skincare brands, including Celimax, Biodance, Anua, Genabelle, Skin1004, Heveblue, Parnell, […]
-
188 Lafayette Street 188 Lafayette Street, New York, NY, United StatesWellness is an art. And Sakara's new supplements are so elegant, they deserve to be on display. Join them for a live art installation and pop-up shop and get the chance to win The Essentials Bundle! Highlights: - Immersive Art - Pop-Up Shop - Limited-Edition Gifts with Purchase, while supplies last - Meet Sakara Founder […]
-
188 Lafayette Street 188 Lafayette Street, New York, NY, United StatesJoin Song of Skin, one of the leading K-Beauty retailers in the U.S. for a “vanity” pop-up featuring some of Korea’s most coveted viral Korean beauty brands, meet co-founder Kelley Liu and top influencers, enjoy exclusive launches, gifts with purchase, and a limited-edition beauty box. Attendees can also Spin to win a chance to win […]
-
188 Lafayette Street 188 Lafayette Street, New York, NY, United StatesJoin EWG in SoHo to learn more about clean beauty and healthy living. Explore, ask questions, shop, and get free samples from over 30 EWG Verified brands. EWG is a nonprofit, non-partisan organization that has created the largest online community in the public interest environmental health space to empower the public with breakthrough research to […]
-
188 Lafayette Street 188 Lafayette Street, New York, NY, United StatesThe waffle experts at Eggo and the coffee connoisseurs at Two Rivers Coffee Company have united to transform your favorite waffle flavors into expertly brewed blends of Eggo Coffee. Just in time for National Waffle Day and back-to-school madness, the brand known for its iconic waffles is introducing its first-ever caffeinated product, Eggo Coffee, in […]
FOLLOW US on Instagram for More
